Agile Value Proposition
Develop the unique functional value, the business value and organizational value for your customers. Business value relates to higher turnover, lower costs, FTE reduction and acceleration of business processes. Organizational value relates to the positioning of your customer in the market and boosting competitive advantage.
Develop your competitive edge by increasing customer value. The Road2Results approach for Value Proposition development helps you to improve your view on customer needs and to translate this view into a new product or service that customers truly value.
Value Proposition Tower
To operate a successful customer value strategy you have to identify what points of value(link naar Performance Acceleration pagina) your - potential - customers seek, and which you are able to deliver. Road2Results helps you developing effective value propositions which add value to the business and strategy of your accounts. R2R’s Value Proposition Tower helps you to develop a viable value proposition in a structured way. The aim is to define it on a single page. So it can be easily used by marketing to further develop the market communication of the proposition, by sales in the qualification process in order to determine whether or not the proposition matches the customer’s needs, and by operations as input for the delivery process.