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Loopveltweg 38
3645WK Vinkeveen


Road2Results grows your business by transforming your commercial organization. We implement advanced CRM solutions of BPM'Online to enable a high performing commercial organization. We make sure you have the right talents to prepare your commercial organization for the future. Think big, act small and implement agile. 

About us

About us

Road2Results is a niche boutique focussed on commercial transformation with business results. We started back in 2005 and have a network organization of 20+ consultants and offices in The Netherlands and Germany. Road2Results and Xelero joined forces as of January 1, 2017.

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The managing partners and owners of Road2Results are Jord Koot and Roeland van Delzen. . 

Jord Koot
Managing partner


Motto: "making myself redundant tomorrow in what needs to be done today"

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Roeland van Delzen
Managing partner


Motto: "always change a winning team"


We have in-depth hands-on expertise and certified CRM knowledge in-house, but remain independent from CRM vendors to be able to always focus on the customer needs and business interests. Since 2016 we are certified system integrator of BPM Online, the only business process driven CRM solution for small/medium size businesses. We developed our own best-practice commercial processes and implemented them in BPM Online. 

We co-operate with Webrixs to implement our best-practices in marketing and sales and let our customers in the Dutch and German market enjoy the benefits of the truely integrated, business process driven bpm'online platform. 


We are business partner of Visual Management company Target Process. We can help you implement and roll-out the Target Process as your visual management platform. Road2Results implemented agile account management best-practices in Target Process and make this version available to customers.

Based on 30+ years of experience in commercial transformation, we developed a methodology and toolbox of how to successfully align the talents of individuals and teams with business strategy. Together with Triple Balance we have translated our vision and experience in a practical Talent-Performance-Model enabling organizations to accelerate in the right direction by assessing and developing the capabilities and behaviors needed to deliver business results.