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Loopveltweg 38
3645WK Vinkeveen


Road2Results grows your business by transforming your commercial organization. We implement advanced CRM solutions of BPM'Online to enable a high performing commercial organization. We make sure you have the right talents to prepare your commercial organization for the future. Think big, act small and implement agile. 

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Life Science, bio technology, crop innovation, R&D, business development

We have extensive experience with implementing business solutions in life science, crop innovation, bio-informatics, bio-technology. We are specialized in sales transformation in R&D companies. Learn how agile account management can help you to add business value and organizational value to your customers in life science, crop innovation, bio-informatics, bio-technology.

Customer profile: Crop Innovation company


  • strategic goal to become a crop innovation company with sufficient size and innovation power requires substantial business growth in third party business..
  • R&D organization was not fit to sell and deliver 50% third party business
  • business growth inhibitors as the company was not able to grow beyond €6m turnover
  • consolidating market with big mergers & acquisitions among competitors 


  • top management awareness and commitment the required business results can only be achieved by a commercial transformation (versus point solutions).
  • implement a new sales, marketing and delivery organization
  • implement sales, marketing and delivery processes
  • implement agile strategic account management
  • use the talents of the teams and employees
  • develop new skills and behavior where necessary


  • Business growth from €6m to €10m turnover.