Life Science, bio technology, crop innovation, R&D, business development
We have extensive experience with implementing business solutions in life science, crop innovation, bio-informatics, bio-technology. We are specialized in sales transformation in R&D companies. Learn how agile account management can help you to add business value and organizational value to your customers in life science, crop innovation, bio-informatics, bio-technology.
Customer profile: Crop Innovation company
Disruptors:
- strategic goal to become a crop innovation company with sufficient size and innovation power requires substantial business growth in third party business..
- R&D organization was not fit to sell and deliver 50% third party business
- business growth inhibitors as the company was not able to grow beyond €6m turnover
- consolidating market with big mergers & acquisitions among competitors
Transformation:
- top management awareness and commitment the required business results can only be achieved by a commercial transformation (versus point solutions).
- implement a new sales, marketing and delivery organization
- implement sales, marketing and delivery processes
- implement agile strategic account management
- use the talents of the teams and employees
- develop new skills and behavior where necessary
Results:
- Business growth from €6m to €10m turnover.