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Loopveltweg 38
3645WK Vinkeveen


Road2Results grows your business by transforming your commercial organization. We implement advanced CRM solutions of BPM'Online to enable a high performing commercial organization. We make sure you have the right talents to prepare your commercial organization for the future. Think big, act small and implement agile. 

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Healthcare - Medical device business development Value Based Healthcare VBHC Michael Porter

We have extensive experience with implementing business solutions in healthcare and medical device companies. We are specialized in contributing towards Value Based Health Care (VHBC) as introduced by Michael Porter. Learn how agile account management can help you to add business value and organizational value to your customers in healthcare with medical device solutions.

Customer profile: Medical device company in cancer treatment


  • hospitals focus more on treatment outcome
  • hospital budgets are under pressure so the business case of the solution should be clear and positive
  • hospital managers tend to make the business decisions instead of the medical stakeholders


  • transformation of a hardware device company to a solution company deliverying functional, business and organizational value
  • 4P transformation in the EMEA commercial organization:
    • developing value proposition and value contracting and translate into marketing communications
    • implementing strategic account management process
    • train/coach the EMEA sales force


  • Business growth: +50% turnover per account +23% profit growth