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Road2Results grows your business by transforming your commercial organization. We implement advanced CRM solutions of BPM'Online to enable a high performing commercial organization. We make sure you have the right talents to prepare your commercial organization for the future. Think big, act small and implement agile. 

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Process automation

More leads, more turnover, more customers

That is what you should expect from  implementing a CRM platform. Marketing, sales and customer service should work together as one team focussed on selling and delivering the aspired vale to the customer customer value. The best way to create a high performing commercial organization is to improve the conversion of leads, opportunities and accounts. This may lead to up to 125% performance improvement. The advanced CRM capabilities of bpm'online together with the commercial best-practices of Road2Results will bring you this type of performance breakthrough. 

This requires an agile implementation approach  by continuously learning to apply commercial best-practices and bpm'online and achieve business results on-the-fly. Acquiring or developing new individual or team talents when the need arises. Develop commercial dashboards which support chosen sales management approach and provide instant insight to take swift and agile action. 


As process automation is vital to improve your business performance and create the customer experience to distinguish yourself from the competition. it is crucial to have a business driven CRM implementation done by professionals who understand your business and have in depth expertise of mainstream CRM/service platforms in sales, marketing and service process automation.

When to invest in commercial process automation?

  • history of missing goals
  • lack of co-operation between sales, marketing and delivery
  • no defined commercial processes
  • local heroes and unclear roles
  • reactive or opportunistic culture of improvisation and freedom
  • management information outdated and in excel sheets
  • no integrated CRM support for commercial teams
  • technology driven CRM implementation without benefits


What is the business case for commercial process automation?

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We have knowledge about, and hands-on experience with the main CRM/service platforms. We are independent of any vendor and focus 100% on what is right for our customers. We are certified system integrator for bpm'online  in The Netherlands and Germany.

Implementation acceleration with plug-and-play commercial processes in bpm'online

Our best-practice R2R Commercial Processes for marketing, sales and strategic account management are fully implemented in bpm'online, the only purely business process driven CRM platform in the market. The implementation time and investment in setting up the CRM system is thereby dramatically reduced.  An ideal choice for midsize companies which do not have the time and money to invest in CRM and long and costly implementation projects. Functional maintenance of the commercial processes and CRM system is included in the implementation maintenance package. 

What's the business case?

  • 82%

    Higher ROI

  • 35%


  • 45%

    Less €

  • 93%


Fully CRM supported and integrated commercial processes (click to enlarge)

BPM'online marketing automation

Mobile CRM support in BPM Online

Mobile CRM support in BPM Online

BPM'online sales automation

We co-operate with Evoqia  to implement our best-practices in marketing and sales and let our customers in the Dutch and German market enjoy the benefits of the business process driven bpm'online platform.